Colours in the brand's back-catalogue include Gradations of a Bruise, Estuary Run-off, and Menstral Last Day (sic), alongside marginally more predictable names like verdigris and wet shale. Each set of colours is themed and presented as a 'library of colour'. Their faceless maker does not even see the strange titles as being names for the products, presenting them instead as being defined by their influences:
"I find it thought provoking and stimulating to remember and refer to each color by its reference or inspiration", quoth the website...
What do you think: would you wear a nailpolish inspired by the last day of your period? Hey, at least it's a nicer name than Snoxin.