I can't help thinking that there's something hopelessly inevitable about the crop of stunningly beautiful male models we're seeing just now: Andrej Pejic, catwalk diva extraordinaire and now push-up bra model being the prime example. That's him pictured above, looking amazing in an advertising campaign for a product that's meant to enhance breasts he doesn't have - the message presumably being that this product will make even the flattest chests look buxom.
What do you think about all this: has the obsession with being thin and boyish perhaps reached its natural conclusion, rendering female (or at least female-looking) models totally redundant? Or, are we finally starting to admit that the skinny model ideal that women have struggled to achieve for decades was all about masculinity after all?
In either case, perhaps this trend is a step in the right direction: in physical terms, models are other-worldly creatures with looks that the average man or woman in the street could never hope to achieve. Why not go a step further and put beautiful 'girls' on the runway that aren't even the same sex as the women who'll wear the clothes they promote?
Perhaps this will make young women who aspire to look like their catwalk idols realise that they're never going to look like that and relax a little into their own more feminine shape. It's also a refreshing rejection of rigid ideas about gender and biological sex: who cares whether a model is male or female if they do their job this well?
Others are not so impressed by yet another area of female life being taken over by men. Is this simply another example of society rejecting womanhood?