Oh my Gok : Supermarket fashion sales set to soar?

By Kate Williams


We're constantly hearing about the unstable nature of the high street and retail market in general, with concerns about extreme over-spending excess on the one hand and depressive doom and gloom on the other. Either way, it seems the retail market is on a rollercoaster journey that even the experts can't quite figure out.

This festive season, a certain Mr Wan has been making his mark with what will be his second clothing range for supermarket giant Sainsbury's TU. After teaching us How to Look Good Naked it seems the overzealous style guru is making a success of teaching us how to look good fully clothed. His first collection, made up of super slimming dresses and sleek signature body sculpting slips, proved to be a rip-roaring success with his signature £40 red dress selling one every 24 seconds raising Sainsbury's profits by 6.6% (!!). Tomorrow sees him move on from this auspicious start, with small top-ups, tweaks and additions including a "must-have" tux and sequin vest in a bid to build upon his success.

By the looks of things the face of retail is, in fact, ever changing. Have our lives got to the heights of hectic busy-ness that there's no longer time to separate shopping for indulgent fashion purchases and instead placing them in our trolley alongside a packet of frozen chicken fillets? What's the verdict?

Showing 1 Comments

Please wait... loading
Abi Silvester
November 17th, 2011, at 10:39am

Would be interesting to compare the crowds at Versace x H&M this morning with the situation at Sainsbury's...

Add a new comment

Came straight to this page? Visit DollyMix for loads more stories!