Three times a week, I commute to and from my part time role a 20-minute drive away. During that drive, around 50% of the cyclists I see don't wear a helmet. It's not just the kids either.
Surely, the worry about ruining your hair isn't bigger than protecting your head in a crash? Cyclists are vulnerable on the roads, so wearing a helmet is essential.
This video appeal from James Cracknell really makes the point.
