Everyone eats strawberries and cream when they go to Wimbledon. But would you eat it in a sandwich?
Tesco hopes you will.
The supermarket have launched the new sandwich filling.
Tesco sandwich developer Kathryn Bettles said: "We wanted to create an iconic feel-good sandwich treat that evoked a classic feeling of summertime. And no food is as evocative of British summer or puts a smile on people's faces more than strawberries and cream."
"Our challenge was to make the whole sandwich hold together, but by using clotted cream together with a small dollop of strawberry jam it works very well."
It's not that bizarre I guess. Jam is a perfectly suitable sandwich filling, so I guess cream is the next logical step.
Would you eat it?