The term 'real woman' has been bandied about so much in recent times that it's lost its original meaning. A 'real woman' is essentially the kind of person you'd see walking down the high street - regardless of size, shape or colour. 'Real women' can be skinny, curvy, or cuddly, and everything inbetween.
Which is why it's nice to see that New Looks campaign actually features a whole variety of women, picked from the high street and from their own stores. They range from 11-years-old to 29, and from a size 6 to a 18.
It would have been nice to see someone there representing the disabled, or someone larger than a size 18 (particularly considering they have a popular plus-size range). However, I think it's positive move to see the brand embracing different shapes, sizes, ethnicities and ages.
Hopefully they'll continue this approach in the future, rather than using it as a gimmick.
What do you think of New Look's new models?
Source: Daily Mail
