At 2pm today Dove.co.uk will premiere their new short film, Intuition, which aims to broaden women's judgments of each other.
In the film, women are shown footage of other women they don't know, and are invited to comment. After making this film Dove commissioned research into women and the compliments they received:
- 15% of women never receive comments about their appearance
- 19% only rarely receive them
- 6% of women only hear negative comments from their mothers
- 92% of women admit they take comments they receive to heart
Check out the film over at the Dove website, which will be the latest in the Dove film series. There's already a brilliant one called Evolution showing how a perfectly pretty woman is made up and PhotoShopped to look "commercial ready".
