It's an evil snowman (duh) from a 1927 postcard featured in the Smithsonian magazine's feature on the snowman in pop culture.
The feature goes some way to explain why the snowman has transformed from a benign carrot-nosed garden ornament to the grog-swigging would-be molester you see here:
"Some of these early postcards show snowmen being bludgeoned by two-by-fours and stomped on by tots. There are examples of snowmen being held up by gunpoint by little girls and stabbed with brooms. At one point, a snowman is dragged into a studio and forced to pose with kittens--while not violent, it was certainly humiliating. But the ultimate indignity would have to be a holiday card showing Santa Claus in a convertible racing car running over a horrified snowman, who is screaming for dear life."
There's an Aled Jones joke in there but I'm damned if I can find it.
Link via Boing Boing.
