Feministing just posted this Klondike Bar commercial, and I have to say, it's beyond irritating. The commercial features a typically attractive blonde woman walking by a couple who are engaged in conversation and the male keeps his eyes locked on his female partner the entire time they're talking. (You know, like you should.) Then, the voice over says, "Dave Howell kept his eyes on his wife. Give that guy a Klondike Bar!" Really?
Klondike Bar's catchphrase has always been, "What would you do for a Klondike Bar?" And I suppose the answer to that question in this instance is, "Not check out a hot blonde while I'm talking to my wife." Gross.