The new advert for U feminine products makes me want to hug whoever made it. 'Beaver' isn't exactly the nicest word for a woman's vulva, so, this advert reclaiming 'beaver' is freakin' awesome. Did you know, that besides regularly washing and being proud of your Beaver, you can also:

*Take her out for walks
*Go for a manicure
*Go to the beach
*Get your hair done together

[via Feministing]