Ikea know how much sex you are (or aren't) having on their mattresses

In Ikea's attempt to stay hip and down with the kids, they're offering you a nifty new "90 Day Love it or Exchange it" exchange policy for their mattresses with a slightly creepy WE KNOW WHAT HAPPENS IN YOUR BEDROOM angle. Ikea claim they're going to let you in on what really goes on in a couple's bedroom over a 90 day period, and give some real eye-roll-worthy statistics:

- 20% of Brits have sex between one and five times in a 90-day period – which, best case scenario, is less than twice per month

- 13% have shared their bed with three or more people in an average 90 day period

- 50% of singletons have shared their bed with up to five people in over 90 days (OMG!!!)

However, my favorite two points in the survey Ikea conducted is the idea that: "People in the Midlands are most likely to have had sex in an IKEA bed, with London and Wales close behind", and that "Women (15%) are far more likely than men (6%) to allow pets into the bedroom". Firstly, are there perhaps Ikeas in the midlands? Secondly...I can't argue that I'm more likely to let pets sleep on my bed (and under the duvet) than my husband is...

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