Perhaps it's stupid of me but I never really though men needed support, y'know, down there. A couple of words of encouragement now and then and perhaps a massage, but not a fully fledged ball bra! It's not enough that they can now buy a contraption commonly worn by women, oh no, in true pornographic style this 'bra' is designed to be worn during sex as apparently it 'enhances erections by leaving the penis free while harnessing the balls securely for explosive orgasms'. Hmm. Do the women that they're hoping to have sex with get a say in this?
This strange device is £13.99 from Love Honey and in a way similar to a female bra it also umm, lifts and separates. It's meant to enhance the male profile, but I'm not sure in which way, 'Oh my, what big balls you have?'
If men are trying this hard to impress the ladies I'd say they should start with flowers and move from there.