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"Her Depot": new Home Depot aims to please the ladies

home_depot.JPGConcord, California, will soon be playing host to the first ever Home Depot that aims to please their lady customers. Although it's not pink and sparkly, one newspaper has already dubbed it "Her Depot", which, let's be honest, just sounds like slang for "vagina". With more focus on interior design and home organization, this new version of Home Depot also features "expanded showrooms, softer lighting and lower shelves". However, my favorite part is that "flower bouquets" and "stacks of floral-print storage bins" are part of their new strategy to get "that female shopper". A spokesman from Home Depot explains that,

"When you take lumber and building materials out of the store, you expand the opportunities. What this store does is it picks up where Home Depot leaves off. It's a male-friendly home-improvement store.It's a warehouse environment, and it's not clean and neat the way women like it "

[via Jezebel & Contra Costa Times]

Posted by on October 15, 2007

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Comments

Wow, can this be any more offensive? As a woman, I LIKE the warehouse environment. It offers me exactly what I need for home improvement and other projects. I need lumber and heavy power tools. I do not need flower-print storage bins! If I wanted "girlie", I'd shop at Target. Believe it or not, but those of us that do not have dangling equipment between our legs understand that the middle of a project will not be "neat and clean". There will be sawdust on the floor and racks of paints and an assortment of tools. AND THAT'S OK!

No, let's set back the women's movement by a hundred years by telling her that she does not belong in a warehouse with heavy-duty equipment. She belongs in a neat, pretty, shiny store where all the REAL work has been done and what's left for her to do is light decorating.

Posted by: Joreth | October 18, 2007 3:49 PM

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