Jane magazine the thinking woman's Cosmo, has folded after nearly ten years of publication. "We worked diligently to make Jane a success. However, we have come to believe that the magazine and Web site will not fulfill our long-term business expectations," said Conde Nast Publications Chief Executive Charles Townsend. Decreased advertising revenue was blamed for the magazine's difficulties.
When the magazine launched in 1997 founding editor Jane Pratt said: "I didn’t want to create a magazine that would make women feel bad after reading it. I didn’t want it to be a manual for all your flaws and all the things you need to fix". Pratt was replaced by Brandon Holley in 2005 who is leaving along with vice president/publisher Carlos Lamadrid. when asked about the closure Pratt said: "It's an interesting and sad day. The general idea of me leaving and bringing a fresh team in was simply not executed successfully. I would have loved to have stayed on and helped select a new staff that could further the basic vision of the magazine." The last issue will hit the newsstands in August.
[via FashionWeekDaily]